Welcome to the NBC News 2013 Super Bowl ad coverage. We'll be keeping you updated with our takes and quips on all the big Super Bowl ads this year.
This is a "live blog," so refresh the page to get our latest thoughts about the latest ads. New items will post with the most recent at the the top. Our aim is to be select, smart, conversational and fun, so not every single ad will appear, just the ones we feel are noteworthy. We'll also be uploading clips of the ads we pick throughout the game.
Hang out with us, leave your thoughts in the discussion area, and let's get some Super Bowl ad action on!
10:50 p.m. ET: And the Coke goeeeees tooooooo.... the showgirls! Fizzz... that's not the sound of a soda opening, that's the sound of anticlimax. Oh well, but we appreciated the "The Good, The Bad, and The Ugly" reference.
10:45 p.m. ET: And that's the game! Baltimore 34, San Francisco 31. Congrats to the players, coaches, and the advertisers who pulled up some big surprise plays. Stay tuned for our top 10 Super Bowl ad picks and vote for your favorite.
10:29 p.m. ET: Here we go, Paul Rudd and Seth Rogan arguing over which of them is going to be "the next big thing" for Samsung, a Super Bowl ad that functions as a meta-critique of Superbowl Ads. Cue laughs!
10:22 p.m. ET: The big Benz ad features Kate Upton not in long-lingering soap suds, but just briefly glanced at in a cocktail dress.
10:20 p.m. ET: The audio from the Dodge ad was from Paul Harvey's 1978 speech at the national FFA (Future Farmers of America) convention.
10:15 p.m. ET: Here's the big Sodastream ad featuring exploding branded soda bottles. Pretty cool, but once again the impact for us is diminished since seeing it online a bunch so many times.
10:13 p.m. ET: Guy spills sauce on his shirt and it looks like Joe Montana's face. It becomes a shrine for fans... until his wife cleans it with Tide. Whoops! This ties into an online campaign Tide has been running, cheekily encouraging people to buy "Stain Saver" patches that you put over stains on your shirt you don't want the detergent to get out.
10:06 p.m. ET: Kia's "Space Babies" ad is one of three different ads that have child astronauts.
9:58 p.m. ET: A very long pro-farmer paean voiced by radio broadcaster Paul Harvey from Chrysler for its Dodge Ram trucks. It was in same spirit as the Eastwood "Halftime in America" ad from last year, but this one is unlikely to resonate as much or generate the same kind of chatter. However, it will likely strike a chord for folks in the heartland.
9:54 p.m. ET: Wonder how those Coke Badlanders and Showgirls are doing? Wish there was a way to track it live. Meanwhile, looks like the 49er's have done a little "sabotage" of their own on the Ravens' momentum.
9:36 p.m. ET: Before the game, Budweiser asked fans to name the newest Cyldesdale foal. A little surprised they didn't include the name in the ad but that's okay, it was still a heart-warming story of a man who loves a horse that grows up! This ties with the Jeep ad for tear-jerker ad of the game.
9:30 p.m. ET: Lincoln runs an ad for its Twitter-sourced ad and tells you to go online to watch the whole thing. Guess they only wanted to pay for :30 instead of the 1:30.
9:26 p.m.ET: Psy cracks pistachio nuts Gangnam style, cementing his legacy as the "micro-Macarena" of the moment.
9:25 p.m. ET: Kia's ad, with a femme-bot kicking a guy in the groin and giving him an atomic wedgie, is probably the most classically "Super Bowl ad" in its comedic approach. With all these story lines and clever narratives, we're almost nostalgic for a few good groin shot ads.
9:22 p.m. ET: The Tracy Morgan MiO ad was supposed to be "buzzy" but the best thing about it is that he fires off the screen in jet boots.
9:14 p.m. ET: This is how quick-twitch Twitter frenetic this year's Super Bowl ad game is: Oreo uploaded a power-outage-related ad to Twitter already. It just shows an Oreo on gray background with the caption, "You can still dunk in the dark."
9:12 p.m. ET: And the game is back on! Phew.
9:04 p.m. ET: Power is still out in the stadium and they've stopped showing ads. We will be very impressed if it's all an elaborate tie-in to the new "Into Darkness" Star Trek movie.
8:42 p.m. ET: This continuing Bud Light New Orleans voodoo storyline doesn't quite make sense. Maybe they put a hex on the lights in the stadium.
8:41 p.m. ET: The E*Trade baby is back! This time he shows you all the things you could be blowing your stack of cash on instead of hidden 401k fees. A series of pictures of him playing polo, living it up at the club with "bottle-service" served milk, and, our favorite, doing the running of the bulls while in a Baby Bjorn-esque sling.
8:37 p.m. ET: Baltimore 28, San Francisco 6. The second-half advertisers are going to be ticked if this doesn't get close.
8:28 p.m. ET: We liked Jeep's "Whole Again" ad supporting the USO. It had epic national sweep to it and felt of the moment.
8:17 p.m. ET: Fun fact: that was not a planned pyrotechnic. Beyonce's moves are so hot it made the stage spontaneously combust.
8:14 p.m. ET: WHAT! Where did all those Beyonce's go? And come from? Nifty on-stage video screen sleight of hand theatrics.
8:10 p.m. ET: Beyonce is already kicking Madonna's butt in this halftime show that is shot like a music video. As long as no weird German guy shows up banging his crotch on a piece of dental floss like last year, Knowles has this one in the bag.
8:08 p.m. ET: The Pepsi "fan-made halftime countdown" was actually pretty cool. Fans submitted pictures and Pepsi strung them together to look like an animation.
7:56 p.m. ET: HALFTIME SHOW-Here comes Beyonce, shooting forth on a sea of Pepsi in a Pepsi space ship (we imagine).
7:46 p.m. ET: Skechers big shoe ad ends with the human outracing the cheetah and the antelope and tying the cheeta's legs around itself.
7:43 p.m. ET: Subway congratulates 15-year spokesman Jared for keeping his weight off by eating Subway sandwiches. A series of big stars treat it like a movie script, with a twist ending where he "loses," as in, the weight. Big guy Kevin Malone from "The Office" ends with the line, "Maybe they should do a remake," a subtle joke that they should do it with him.
7:40 p.m. ET: Coke's big "Mirage" ad. Mad Max! Cowboys! Showgirls! Glitter bomb! Hashtags! Vote now to decide who wins, if you're not already delirious on wings and chips, at cokechase.com.
7:36 p.m. ET: There's the VW's Get Happy ad that had so many tongues wagging because it has a Caucasian guy with an authentic Jamaican accent. Was it racist? Before you answer, consider that a spokesman for the country embraced the commercial.
7:27 p.m. ET: Hyundai "Stuck" is clever, shows all the dangerous things things on the road you wish you had turbo to blast around, like coin slotted motorcycle riders, to radioactive tankers, to nuclear missiles. Not that you'll ever encounter those on the road, but just in case...
7:26 p.m. ET: The "Got Milk?" ad stars The Rock chugging lactate and solving all sorts of problems with his muscle. He's Popeye and milk is his spinach.
7:25 p.m. ET: Star Trek's "Into Darkness" promo promises another installment in the reboot of the classic inter-stellar adventure series. Sweet.
7:23 p.m. ET: GoDaddy tries to get people to register for its invented ".co" domain name. Punchline: "More everything, sky waitress!" Gets laughs in room where we're watching. Consensus about the Bar Refaeli smooching the tech geek one (below): "Horrible."
7:14 p.m. ET: Calvin Klein "Concept." He's flexible, so is his underwear, featuring "360 seamless technology."
7:13 p.m. ET: There's the fan-submitted Doritos pretty princess ad. Seven years in and Doritos "Crash the Super Bowl" campaign isn't just fresh, it looks incredibly prescient. The goat ad that aired earlier is below as well.
6:58 p.m. ET: A promo for Coke's "Mirage" ad. Will viewers play along with all the hashtag games? Many will be watching to see if Coke pulls off the "second screen" social-engagement factor. User votes will determine which group is shown as reaching the carbonated oasis in an ad to air directly after the game.
6:56p.m. ET: Looks like Budweiser is doing several iterations of the Black Crown "hip black-shirted bacchanal" ad. We're just waiting for the next one to turn into an "Eyes Wide Shut" homage.
6:46 p.m. ET: Taco Bell does an interesting turn in its "Live Mas" campaign. with a Spanish-language version of Notorous B.I.G.'s "Big Poppa" playing as a father with a front-facing baby carrier struts down the street chomping a Cantina Steak burrito.
6:45 p.m. ET: Toyota's RAV4 wish fulfillment ad starring Kaley Cuoco from BigBangTheory as a purple-suit wearing genie. Despite what the experts said, it did lose some of its luster having been seen around online for a week already.
6:43 p.m. ET: Cars.com brings on a baby wolf ad. Meh. Liam Neeson could totally take that wolf momma.
6:42 p.m ET: Blackberry, having recently shed its "RIM" parent company name, pimps its one-handed auto-complete feature.
6:41 p.m. ET: Making its debut here at the Superbowl is the new golden amber Budweiser Black Crown, , which is special because it has a higher alcohol content. That's why everyone wears black when they drink it, in case a funeral breaks out.
6:40p.m. ET: Baltimore scores first touchdown. Time for an ad.
6:25 p.m. ET: There's the Speed Stick's "Unattended Laundry" Super Bowl ad. Looks like they're airing it before the game as well to get the most bang for the buck. They want people to Tweet their #handleit moments where you keep cool under pressure. ... Will be interesting to see if the hashtag actually gets picked up by the Twitterati.
6:23 p.m. ET: If you can't get to a TV, CBS is live-streaming the Super Bowl online, including the commercials. The player even has a special tab for reviewing the most important plays of the game: the death-defying advertising!
6:03p.m.ET: The kickoff show has started, but until 6:30 the ads won't technically count as "Super Bowl" ads, no matter how nice they look. Sorry, Samsung, American Airlines, and random mint shampoo.
5:50 p.m.ET: The clock is ticking down to the Super Bowl XLVII?s kickoff show at 6 p.m. ET, with the kickoff scheduled for 6:30. As the players slap on the face paint, are you are ready for the onslaught of advertising? Brush up on your Super Bowl advertising X's and 0's with a little quick reading:
? Couch potato's guide to Super Bowl commercials
? Super Bowl's 8 bawdiest commercials ever
? Is this Super Bowl ad kiss too steamy for TV?
? Chrysler aims to dominate Super Bowl ad blitz
? Arab-American groups say Coke ad is racist
? Five buzziest Super Bowl ads you?ll see Sunday
? No worries, mon! Jamaica has no beef with VW's Super Bowl ad
5:01 p.m.ET: The PepsiNEXT Super Bowl ad released this morning spoofs Coca Cola's "Mirage" ad, and has actors very similar to the #CokeCowboys #CokeBadlanders and #CokeShowgirls spurning Coke for Pepsi on-set. Amusing jab, but Coke's still wins for class, reach, and massive ad spend.
Shooting in the African desert, instead of in front of green screens, isn't cheap. This, however, is a bit of a cheap shot. But it's all very much in the soda wars tradition we've seen play out repeatedly during the Super Bowl so no one is going to get too upset. At least they shouldn't. After all, we're just talking about soda pop.
Source: http://www.nbcnews.com/business/live-blogging-super-bowl-ads-good-bad-viral-1B8219525
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